Korea market entry for B2B companies
I help SaaS, AI, HR service, medical device, defense and industrial companies sell into Korea. Sales strategy, B2B marketing and introductions to the right Korean partners, delivered by someone who has opened the Korean market for foreign companies himself.
What I focus on
Most foreign companies get a market report and a list of names. Then nothing happens. I work on the two parts that turn a list into revenue.
Who buys your product in Korea, which title signs the PO, what they need to hear in the first email, and how long the cycle really takes.
Distributors, resellers, system integrators, hospitals, universities and enterprise buyers. Introduced by someone they already know on LinkedIn.
How I deliver it
Demand, competitors, regulation and buyer map, written as a go or no-go decision, not a 60-page report.
Qualified meetings with Korean companies that match your target profile. Online or in person in Seoul.
Your deck and proposal rebuilt for Korean buyers: structure, proof points and wording they expect.
Company page and country manager profile in Korean, with monthly posts aimed at your buyers.
Candidate search, interview design and 90-day onboarding coaching for your first Korea hire.
I attend early-stage meetings for you, so your executives fly in only for decision meetings.
Industries
The method is the same: find the buyer, earn the first meeting, move to a next step. The networks differ, and I have worked in each of these.
Track record
Client names are withheld. Reference calls are available on request after an initial conversation.
Joined at the early stage as the company's Korea manager and built the market from zero: target hospitals and labs, partner network, first customer accounts.
Result: [N] customer accounts in [N] months
Mapped Korea's defense supply chain and identified Korean partners able to represent and integrate the company's components, then set up the first partner meetings.
Result: [N] partner meetings, [outcome]
Set up a proof of concept with a Korean university, then used the POC results to test the product with Korean B2B buyers.
Result: [POC outcome, N buyer meetings]
Built the Korean B2B marketing strategy and ran it: positioning for Korean buyers, LinkedIn content and outreach in Korean, first user acquisition.
Result: [N] early users in [N] weeks
Supported Korea entry from regulatory readiness to distributor selection and first hospital introductions.
Result: [N] distributor meetings, [outcome]
Pricing
Every engagement starts with a Fit Check, so you see real Korean buyer reactions before committing a budget.
$500 / 2 to 3 weeks
from $[X] / 6 to 8 weeks
from $[X] / month
Company incorporation, tax, labor law, employer of record and visas are handled through vetted specialists in my network. I introduce them and coordinate, so you have one point of contact.
Process
Your product, target buyer, what success in Korea means for you.
Competitors, regulation, and a named list of Korean companies and decision makers.
Personal LinkedIn and email outreach to the shortlist, using a pitch adapted for Korean buyers.
Qualified meeting, my notes in English, and the fit assessment report with a recommended next step.
About
Director, Dalant Consulting Group. Seoul.
I started in Korean B2B sales in the life sciences industry, then moved to US and Swiss companies selling into Korea, including an early-stage genomics SaaS company where I was the Korea manager. Today I advise companies on B2B marketing and LinkedIn-led sales, train corporate sales teams, and coach country manager candidates for global companies.
Insights
Short, practical articles for foreign founders and B2B teams planning to sell in Korea.
I reply within one business day with whether a Fit Check makes sense for you.